October National Breast Cancer Awareness Month
October is National Breast Cancer Awareness Month (NBCAM), it is an annual international health campaign organized by major breast cancer charities to increase awareness of the disease and raise funds for research into its cause, prevention, diagnosis, treatment and cure. The campaign also offers information and support to those affected by breast cancer.
NBCAM was founded in 1985 as a partnership between the American Cancer Society and AstraZenca (producer of several anti-breast cancer drugs). The aim of the NBCAM from the start has been to promote mammograms as the most effective weapon in the fight against breast cancer.
In 1993, Evelyn Lauder, Senior Corporate Vice President of Estee Lauder founded The Breast Cancer Research Foundation and established the pink ribbon as its symbol, though this was not the first time the ribbon was used to symbolize breast cancer. In the fall of 1991, the Susan G. Komen Foundation had handed out pink ribbons to participants in its New York City race for breast cancer survivors.
A variety of events around the world are organized in October, including walks and runs, and the pink illumination of landmark buildings. In the United States, the National Football League (NFL) promotes breast cancer awareness by incorporating pink on and off the field.
The National Race for the Cure
In October 1983 the Race for the Cure was held for the first time in Dallas, Texas, where 800 people participated. According to the organizers, by 2002 the number of participants reached 1.3 million and the event was held in over 100 US cities. The event is also being organized in several other parts of the World.
Susan G. Komen 3 Day 'For the Cure'
This sixty mile fundraising walk, which is spread across 3 days, raises money for breast cancer research. This walk, which benefits Susan G. Komen for the cure occurs in several cities in the United States.